Laura Luque
Digital Marketing Specialist
Creative Director
Video Production Specialist
Phone:
+507 66192325 (WhatsApp)
+34 673321742 (calls)
Email:
Address:
Residencial El Doral, Altos Del Bosque.
Panama City, Panama.
Date of Birth:
September 26th, 1997
A Bit About Me
Versatile professional with a multifaceted skill set spanning digital marketing, content creation, event management, and entrepreneurial ventures. Adept at orchestrating engaging social media strategies, crafting compelling content, and amplifying brand visibility. Proven success in directing diverse projects, from solo entrepreneurship to managing client portfolios and leading innovative campaigns.
Skilled in end-to-end business operations, strategic planning, and producing high-quality visual content across various industries. Demonstrated ability to drive engagement, elevate brand presence, and deliver exceptional results.
Work Experience
June 2019 - December 2019
PUBLIC RELATIONS AND CONTENT CREATION COORDINATOR
The Panamanian Student Association at FSU
Tallahassee, Florida, USA
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Orchestrated comprehensive social media strategies, crafting engaging content and graphics, amplifying event attendance, and managing diverse platforms.
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Led event documentation through adept photography and videography, producing compelling after-movies for promotional purposes, resulting in heightened anticipation for future events.
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Engineered impactful social media campaigns, fostering event buzz and significantly elevating event success and popularity.
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Played an integral role in event planning and execution, contributing innovative ideas and supporting seamless organizational processes, resulting in record-breaking fundraising accomplishments for the association.
June 2020 - October 2024
CEO / OWNER / ENTREPRENEUR
@CRAFTTOPIA.PTY
Panama City, Panama
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Established and managed a thriving one-person enterprise specializing in customized products using a Cricut machine, crafting over 150 diverse orders, from phone covers and mugs to t-shirts and cake toppers, each tailored to unique client preferences.
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Demonstrated end-to-end business proficiency, handling design conception, material cutting, handcrafting, packaging, and ensuring superior customer service, resulting in high client satisfaction and timely delivery.
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Leveraged comprehensive marketing strategies, including social media management and engaging Instagram campaigns, fostering increased brand visibility and driving sales in a challenging market landscape.
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Operated independently, showcasing exceptional organizational skills, multitasking abilities, and problem-solving acumen, maintaining quality standards while overseeing all aspects of the business operations single-handedly during a turbulent period.
August 2021 - February 2022
PROJECT MANAGER & CONTENT PRODUCER
Fitology & Fitology on the Go
Panama City, Panama
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Directed and managed diverse social media accounts for a multifaceted fitness studio, clothing store, cafeteria, and online streaming platform, creating daily organic content tailored to each brand's identity, boosting engagement and sales.
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Spearheaded the organization and execution of upscale fitness and wellness events, including luxurious yoga retreats at premium hotels, collaborating with speakers and curating specialized menus for a holistic experience.
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Produced and marketed weekly engaging content for the clothing store across multiple platforms, collaborating with influencers and filming enticing cafeteria recipe videos to drive foot traffic.
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Oversaw end-to-end production of weekly online fitness classes, utilizing professional equipment for filming, editing, and uploading content, crafting shorter promotional versions to maximize online presence and engagement.
February 2022 - December 2022
ACCOUNT EXECUTIVE & VIDEO PRODUCER
TheSign Digital
Panama City, Panama
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Managed diverse client portfolios spanning shopping malls, real estate, e-commerce, and more, overseeing digital media needs and leading dedicated marketing teams to execute strategies across various platforms and channels.
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Directed agency-wide video production efforts, orchestrating end-to-end processes from ideation to publication, either handling all aspects or liaising with high-end production companies to create compelling content for clients.
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Executed weekly product shoots for retail clients, ensuring high-quality visual content aligned with brand standards, while generating detailed reports on social media engagement, campaign performance, and website metrics.
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Fostered effective client communication through regular meetings, aligning team efforts with client objectives to drive results, while maintaining strong relationships and delivering on client expectations.
January 2023 - June 2024
SENIOR ACCOUNT MANAGER & VIDEO PRODUCER
GRAFICO Agencia Digital
Panama City, Panama
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Managed 15+ client accounts, leading end-to-end digital marketing strategies. Developed and executed monthly content plans for social media platforms, aligning closely with client objectives through collaborative discussions.
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Drove creative campaign development, adapting innovative marketing concepts across diverse channels like social media, email, TV commercials, on-site activations, PR campaigns, paid media, websites, and landing pages.
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Generated comprehensive monthly reports, presenting detailed analyses to clients, fostering discussions to refine strategies and capitalize on wins while addressing areas for improvement.
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Directed real estate video production efforts, overseeing the recording, editing, and logistics coordination. Ensured high-quality content creation for social media and various marketing platforms to showcase properties effectively.
June 2024 - February 2025
JUNIOR CONTENT MARKETING SPECIALIST
Holafly
Madrid, España (Remote)
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Create engaging copy for various formats and channels, ensuring alignment with the brand's voice and messaging to captivate the target audience and drive sales funnel progression.
Prepare detailed briefs for design and cross-functional teams, collaborating to meet quality standards and strategic objectives while fostering teamwork and inclusivity. -
Develop lead nurturing content with clear calls-to-action (CTAs) optimized for conversion, leveraging copywriting and storytelling skills to achieve team goals.
Collaborate with external agencies to ensure accurate localization of marketing assets for global campaigns, adapting content to meet cultural and linguistic needs across markets. -
Manage an email marketing calendar aligned with marketing campaigns, product launches, and key sales periods, creating balanced and strategic content distribution.